Products
Cusaas

Cusaas

Marketing

Cusaas stands for “Customer Segmentation as a Service”. Based on the low-code Megaladata platform, this solution transforms how FMCG, e-commerce, and retail businesses understand and engage their customers. Instead of building dashboards from scratch or drowning in BI reports, teams use Cusaas to get plug-and-play customer segmentation, churn tracking, and CLV forecasting out of the box.

The solution leverages over 50 behavioural and transactional metrics, including RFM, ABC, purchase recency analysis, lifetime value, churn probability, and buying patterns. As a result, you get dynamic, real-time customer clusters. Additionally, AI-generated recommendations help marketing, CRM, and product teams turn insights into immediate action.

Cusaas connects seamlessly to existing CRMs, ERPs, loyalty databases, e-commerce platforms, or POS systems. Analysing behaviour across multiple channels, it does everything a good CRM team would do, but faster and smarter, thanks to automation and low code!

Cusaas is made for businesses that seek:

  1. A more affordable alternative to a full-fledged data team
  2. Optimizing their segmentation process
  3. Smarter marketing campaigns

With Cusaas, teams can launch lifecycle campaigns, personalise offers, detect early churn risk, or simply know who their best customers are with no need to have a dedicated team or a strong skillset in coding.

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Pre-Built Customer Segmentation
Cusaas automatically segments your customer base using proven metrics like RFM, ABC, and CLV. This allows teams to swiftly identify high-value, at-risk, and dormant customer groups.
Behaviour Prediction & Churn Monitoring
Discover churn risk and purchase likelihood with advanced predictive models. The platform delivers early alerts and suggestions for retention actions.
Low-Code Analytics Interface
A fully browser-based, drag-and-drop solution enables marketers and analysts to run complex segmentation and generate automated campaigns without coding.

Features

  1. CLV Forecasting
    Cusaas predicts future customer lifetime value using historical data, allowing you to prioritise loyalty-building strategies.
  2. Omni channel Campaign Support
    The system creates audience lists and push recommendations for email, SMS, webshops, and customer support tools.
  3. Behavioural Profiles
    Automatic creation of customer personas that capture shopping habits, preferences, and churn risk.
  4. Generative AI Recommendations
    AI-generated textual prompts and product suggestions tailored to each customer segment.
  5. Automated Reporting
    Daily or weekly reports showing changes in segment sizes, conversion rates, and churn metrics.
  6. Scalable Cloud Architecture
    Secure, robust cloud service handling various amounts of data, from SMEs to large-scale retailers.
  7. API & Export Tools
    Easy export of segment data; integration with other systems via REST APIs.
  8. Data Source Flexibility
    Integration with databases, ERP/CRM systems, e-commerce platforms, and other internal sources.
ADEAL Systems GmbH
Vendor

ADEAL Systems GmbH

Deployment time: From 2 to 6 weeks

ADEAL Systems GmbH is a leading data and Al specialist, providing innovative solutions for companies aiming to unlock new business potential. In collaboration with Megaladata, ADEAL Systems developed Cusaas (Customer Segmentation as a Service), a solution designed for small and medium-sized businesses.

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